A couple weeks ago when I was in California in the midst of remodeling and reinventing The Pegasus, I found myself standing at a bar in Azusa waiting for my morning double espresso at what has become one of my favorite coffee shops in the entire world.
I stood there patiently, leaning on the counter, admiring the finger paint on the back of the black bar stools and the canvas of local art hanging on the wall as wafts of a sweet and familiar caffeinated fragrance filled the room. 5 minutes passed. 8 minutes. 10 minutes. After about a 14 minute preamble of listening to the cacophony of beans grinding and the espresso machine whistling, I decide to peak around the counter to see what in the name of Zeus was taking so damn long. I mean, there is not a single soul in this entire shop besides Melissa and I.
There huddled next to the glossy machine was a young barista. She just finished a pour and is looking so intently into the ceramic cup. As if it is trying to tell her something. As if the world depends on it. She turns. Shows it to the head barista, who quickly surveys it and signals for her to dump it. This almost choreographed routine happens again and again. And I just watch the craftsmanship in amazement.
7 minutes later, I get my espresso.
It was worth it.
Good Enough is never the right decision.
Produce your best work every single time. Or produce nothing. Anything in the middle is a waste of your time and our attention.
The cold pressed truth that you and I both know is that no one gives a shit about B+ work.
And more importantly, it is below you.
If you’ve been given the opportunity to live in a time and in a place where survival is not your biggest obstacle. Where you can create. Where you can imagine things and actually make them. Then it seems like a squandered opportunity to do anything other than your absolute finest.
So when you finally do hit the publish button or walk the latte over to the table or send the script off to your editor or submit the collateral for the new campaign or stand up to deliver the presentation at the next meeting just make sure that every last ounce of your sweat and DNA is in it. Stay up all night. Work until it’s pixel perfect. Do it like the world depends on it.
We will cherish it.
We will tell the world about it.
And, most importantly, we will expect more of it.
Two weeks ago, I announced my second giveaway here on the 66 day old [pursuitofeverything.com]. The first giveaway was a round trip ticket to anywhere in the world, which Kara won and will be taking in a couple months. This giveaway was a bit more involved, and has been on my mind for years. The prize was simple. The winner would be awarded the one and only spot at Misfit Camp. What the hell does that mean do you ask? On January 25th of 2013, I will fly one person (with a great idea) out to an undisclosed location in North America for a free 3 day one on one workshop where I will personally work with them to launch their concept to the world. It won’t be just be me, the full force of the Misfits (and maybe some of our friends) will work tirelessly to make it happen – brainstorm, concepts, wireframes, design, development, video, copy, execution and launch – everything from sketchbook to market. This will not cost the winner a dime, it will be an all expenses paid trip as well as my team working with them, day and night, for 3 days, to launch a well thought out project sitting in a dusty sketchpad. If you missed it, you can read more about it here.
As with any giveaway, I completely recuse myself from the decision and let my super secret Jedi Council make the selection instead. I will only personally start reviewing submissions now that we have a winner. The Jedi’s all told Melissa and I personally that this decision was excruciating. We received worthy submissions from very creative people all over the world.
Well, the votes are in. And the Jedi’s have chosen.
Drum roll please ……. The winner of the one and only spot at Misfit Camp is Tyson Adams. Congratulations, Tyson! Melissa will be contacting you shortly with the details. If you’re still reading, I sincerely hope you will take the time to congratulate him in the comments below. Tyson is a courageous soul who has single handedly initiated dozens of community-driven water and education projects in underdeveloped areas in Laos. He is now seeking to build a sustainable and profitable social business that can drive educational advancement in one of the poorest areas in the world. If you’d like to know more about Tyson’s heroic plan, Melissa made it into a Google Doc so you can view it here.
If you are reading this and didn’t win, please remember, I am not the gatekeeper. I didn’t create this giveaway to help just one person launch an idea, I did it to help hundreds of people articulate and clarify their very own blueprints to change the world. If you’ve submitted an application, you know the direction you need to head towards. Press deep in the horizon and make it happen, okay? The world is waiting for you.
Alright, I’m off for my morning run.
Your Fellow Misfit
Ps – I was recently interviewed by the one and only Srinivas Rao on BlogCastFM. He is a fabulous interviewer and a generous human being, and you should definitely follow his work. He’s soon publishing a manifesto, which I’ve read bits of, and am certain will be a magnum opus. If you’d like you can listen to the interview here.
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